Despite the controversial arguments that the faze of email marketing would eventually wear off. Regardless of all the new marketing methods being released by marketing gurus globally. Email marketing is still one of the most effective tools for businesses to use to market, and actively engage with customers.
The question is…
How can you drastically improve lead retention, and conversion rates through your email marketing campaign? There is nothing worse than seeing the opens dwindle, and not knowing how to get the rates back up.
Through this article, we go through five tried and tested email marketing tips to help you improve your conversion rates, and build trust with each of your email subscribers.
Ready, set… go!
Your Subject Line Makes All The Difference
Here is a scary fact, did you know that 33% of email recipients open an email based on the first impression they get from the subject line?
That is why the first, and probably most important step to drastically improving your email marketing campaigns is to put some serious brain power into your subject lines.
Too often, subject lines are long and wordy. Keep it short, sweet and to the point. Remember, that almost 40-percent of your subscribers open their emails solely off of a mobile device. Meaning they can only see between 4-7 words in the subject line.
You want to intrigue customers with the idea behind the email. Remember you have less than a second to capture their attention and drive them to open up the email.
For example, if you are running a fitness newsletter, instead of “Here are 5 fitness routines to
help you build muscle”. Consider something easier, “5 Killer Muscle Building Routines” – see the difference?
Personalize! Personalize! Personalize!
Subscribers want to feel as if they are apart of something big, they want to feel special. When a subscriber signs up for your email list, it’s because you convinced them that you genuinely wanted to help them with a particular problem that they are facing.
Now is the time to put your money where your mouth is.
Personally, when I see my name being addressed in an email, the majority of the time I will take the time to check what it’s all about.
There is a phycology behind this particular technique. Over the years, we have become accustomed to only important letters having our names on it, which is why simply including the first-name of the particular subscriber can drastically improve your open rates, and build trust with your subscribers.
If you are using software such as MailChimp to sort out your mail list, it is as easy as adding an extra field into your email opt-in box. From there, Mailchimp will automate the rest of the process.
This simple act could improve your open rate by as much as 10-percent, as well as your conversion rate by up to 15-percent. More than worth it, right?
Don’t Be Afraid To Try Something New With Your Emails
In the digital era, pioneers are rewarded for creative thinking. That is why brainstorming new ways to approach email marketing is critically important to the success of your marketing campaign.
Interesting fact, simply mentioning the words, “sale”, “video”, or “new” will impact your open rates positively. Of course, it is important to not mislead subscribers. After all, the point of the emails is to show the value that you can provide them, and how much more value they can get through investing money into your product or service.
Want to learn how to add videos to your email marketing campaign to drive your numbers up? Check out this tutorial.
Take Full Advantage Of Email Segmentation Strategies
If you haven’t already, we strongly suggest you take full advantage of email segmentation. Technically, this classifies as an advanced way to personalize emails to specific sets of
subscribers based on a certain criterion.
For example, have some of your subscribers already joined up on a membership only section? Why not use list segmentation to send out personalized, more in-depth emails to improve the value you provide these subscribers.
Have a certain subset of subscribers downloaded an e-book, why not follow up with them to see what they thought about it, and encourage them to keep learning, and suggest a different e-book at the same price – maybe even throw in a discount!
The possibilities are truly endless.
Don’t Spam Your Subscribers With Never Ending Emails
Spam is horrible. No one likes being spammed with emails. In fact, personally, if I get more than 2-emails a week from one subscription, I tend to unsubscribe as all it does is clutter up my inbox.
Ideally, you want to test what your subscribers are comfortable with. Do they want to receive daily tips? Are daily tips relevant to your particular niche? What about weekly, or only monthly newsletters.
On average, the expected number of emails from any subscription is one on a pre-set date of the week. Being consistent will also improve conversion rates, as subscribers will know more or less when to expect your email, and will allocate time to giving it a read.