It is common to see numerous advertising on Instagram on a daily basis. This is because more and more brands are getting the advantage of this social networking website.
When you advertise on Instagram, it has the potential to showcase your advertisement to a wider audience all over the world.
Take note that Instagram has 800 million active users and this number is increasing with each passing day.
Benefits of Advertising on Instagram
Whether you run a small or big business, you can use Instagram as a tool to reach the masses. Plus, here are four jaw-dropping benefits of advertising on Instagram that you need to know.
1. Types of AD
Instagram lets you go for different types of ad depending on your goals, sales funnel, and target audience. You will get a chance to choose from four ad types to resonate with your audience. If you an advertiser, you should know about the following.
#1. Video Ads
You can opt for videos ads too as they start without a click and transfer the message to the audience without the need for significant efforts. People often prefer visual content over the written one, so videos are a great way to target audience.
#2. Stories Ads
With stories ad, you can create personalized and time-sensitive ads to reach the masses in a short time. Advertisers use it, especially when the bidding with other ad types is competitive.
#3. Carousel Ads
It uses either photos or videos and photos together in an ad whereas a user has to swipe next to see it. Also, you can consider buying Instagram likes as this is another useful trick to attract users.
#4. Photos Ads
This type allows you to use photos in different formats such as landscape or vertical to cater to your needs. Videos ads are the best way to inspire the audience and encourage people to take action.
2. Brand Awareness
Instagram has millions of active users. Hence, it can become the right place to spread brand awareness. When you advertise on this platform, you are likely to attract a new audience along with the old followers.
This factor is also crucial as it brings long-term benefits. Moreover, Instagram has different features that you should use to make the most of it.
From photos to stories, each feature can make advertisement handy and effective on the website. Most importantly, the content you share on your feed is also a straightforward way to spread awareness.
3. Target Audience
An advertisement does not bear fruit until you reach the target audience. With millions of active users, your business has the potential to grow. Using Instagram lets you attract leads and convert them into sales.
Nowadays, incorporating Instagram to your advertisement or even marketing strategies is as important as SEO or local advertisement. Instagram keeps you engaged with your audience 24/7 whether it is local or international.
4. Consumer Experience
Not only you can reach to the target audience, but on Instagram, your audience can reach to you as well.
Customers appreciate it when a brand respond to their comment or query. Your customer loves it when you treat them more than a sale.
Plus, you can also use Instagram to improve your customer relation, ask for suggestions, or create polls etc. Just like other social networking websites, Instagram allows communication and networking at the same time.
Both factors benefit your brand in one or other. With a platform like Instagram, you can create brand identity too. You should know that whatever you advertise on Instagram, you need feedback on it as well.
In this case, you can rely on the social media website to interact with your reliable and potential customers.
Brands use social networking website to reach as many people as they can. This is essential to promote the brand and to do some business.
So, when it comes to advertising, brands opt for Instagram in this context as well. You can add it to your advertising strategies as well to achieve your milestone.