Optimization helps you to generate leads to your website. It is not easy to generate traffic and leads by clicking the home button. Designers and markers have to follow a strategic approach. Social media sites can be a major source of traffic for your business website. Social media directs traffic to a business website or blog. Various bloggers think that social media is over-hyped and ineffective to get traffic. Keep it in mind that your engagement level on social media determines the amount of traffic. You should share valuable content on social media pages to increase your conversion rate.
Here are some tips to improve your website traffic and conversion rate:
Use of Keyword for High Conversion
On social media networks, you have to use particular keywords to increase engagement of your visitors. Make sure to use keywords to attract more clicks and exposure intelligently. Here are some leading keywords for high conversion on social networks:
- Twitter: Top, Help, Check Out, New Post, Social Media, Follow, Retweet
- Facebook: Amuses, Warns, Discount, Deals, Submit, Inspire, Tell us, When and Where
- Google+: Discover, create, increase, promote and share
- LinkedIn: Researched, Reduced, Developed, Increased, Improved, and Created
Increase the Use of Hashtags
Hashtags can increase the exposure of your posts to followers and a new audience. These are useful to create a discussion for social media, trends, and chats. You can use hashtags for various purposes. You can use 1 to 2 hashtags for one post to increase the effectiveness of your social media content and drive maximum conversions and traffic.
Visual Content for Maximum Engagement
At social media, you can use visual content to attract more people and keep them engage with your posts. An image-based post can quickly get attention as compared to text-based content. You can post images, GIFs, videos, vines and other visual content on your social media page. These are useful to increase the engagement of audience on Facebook, LinkedIn and Google+ and Twitter.
Concise and Short Updates
People will not like to read lengthy content; hence, you should keep updates brief and short. Try to share important news and exciting story to grab the attention of customers. For Twitter, 100 characters are perfect for a tweet. Keep your Facebook posts limited to 40 characters to make them engaging. For Google+ posts, you should manage your story within 60 characters.
Create Worthy Content
Your social media conversion and engagement rates have a significant dependence on the content of the blog. If you have low-quality content, your optimization methods will be useless. You should create innovative and engaging content, share valuable news, interviews and viral content.
Add Forms to Web Page for More Traffic
You have to benchmark your present state of lead and traffic generation before tracking your success. Some of your web pages may generate more leads, but you may not realize it. You can conduct an audit to identify these pages. Internet Marketing Toronto suggests the use of email marketing, live chat, and social media to generate more leads.