Keyword Density and Keyword Stuffing: What Are The Differences?


If you are a webmaster or a web owner you want your website to be of high quality as much as you can. With vast experience, you have learned that it is among the most effective ways to get potential customers to view your page more often. You would probably do anything for your rank tracker SEO to show high ranks for your keywords and web page. You are well aware that keywords are an essential factor in determining the rankings and traffic you drive to your website, which is why your keywords should be relevant to your content.

This brings us to keyword density and keyword stuffing. The two terms refer to different practices that are meant to affect the ranking of a page on search engines. However, it is vital to have deep insight into what they are for you to make more informed decisions regarding the keywords you use and how you use them.

Understanding keyword density

Well, it is not precisely the measurement that shows a comparison of the mass of an object to its volume. Yes, the ideology is almost similar, but then there is a more distinct definition for keyword density. It is a percentage of the number of times a specific phrase, better known as a keyword appears on a web page in comparison to the total number of words the particular page contains.

It can also be referred to as frequency: the frequency in which a phrase appears on a webpage.

#1. How is it calculated?

No need to get Arithmophobia: the fear of calculations in this case. It is straightforward. To determine the keyword density of your webpage, what you need to do is divide the number of keywords you have in a particular article, by the total number of words you have in that article. Simple right? That is all you need to do to have your keyword density.

#2. What is the ideal keyword density for SEO?

Well, there are no written rules to a keyword density. It means that even if you search on Google, there are no agreed metrics that stipulate that a given keyword density is the most appropriate. There is no evidence so far that governs that.

However, some deliberations can make your content perfect and increase its visibility. Most experts suggest a keyword density of 1-3 will improve your audience experience as they visit your page.

#3. Of what importance is keyword density?

Keyword density had been an important topic back in the 1990s. Is it still relevant today? The answer is yes; keyword density is still significant because it is one of the determinants of your ranking. You should be smart when using keywords, know when and how to use them.

What is keyword stuffing?

Keyword stuffing is a technique that is considered as spamdexing. Just as the word suggests, spamdexing which is also known as web spam is spam activities that give a website illegitimate high positions in search engines. As earlier mentioned, web owners put all efforts to make their sites have top rankings. However, not all the shots are straight.

Keyword stuffing can be explained merely as the act of cramming keywords into a web page Meta elements, backlink anchor text or visible content in a bid to gain an unfair rank dominance on search engines.

It was a technique that was invented by webmasters back in the day when keyword density had so much significance in keyword ranking. There are many tactics embedded in spamdexing. One is including words that are mostly searched for instance, ‘craigslist’ and using it for content that is not even relevant to the term: to attract traffic to the website.

#1. What is the downside of keyword stuffing?

Are you aware that keyword stuffing has been declared as a black-hat gambit? Search engines condemn this stratagem. Why? One, it works against a search engine’s algorithm and two it is not valuable to a user. They will only get to your page and leave feeling angry and used. Your website could be demoted, removed or penalized for keyword stuffing.

Keyword stuffing and twisted ways of getting a high keyword density will do you more harm than good. Remember, honesty is the best policy.