Marketing

It is always an exciting time for a business to launch a new product. There are advertising, promotions and lots more to do to ensure a new product’s success. But one thing that is often overlooked is market research. It is an essential part of maximizing the chances of success....

There is no denying the importance of including social media in a business's digital marketing strategy. However, there is a wide variety of social media platforms available, and no one platform is perfect for promoting every business. Business owners must know which social media channels are best for them...

Video marketing making it as an effective form of content marketing as blogging. Sophia Bernazzani from HubSpot said that video content is no longer an option: It's a necessary component of any successful marketing strategy. Here let’s see some essential tips for video marketing you should never miss. Make a...

Paul Rand, who has championed the Swiss way of illustrative designing, has summarized the importance of a logo design in his quote - “Design is the silent ambassador of your brand.” Here, the entire focus has been shifted to the external facade of the brand known as ‘logo’. This major...

If you want to grow your business, focusing on marketing is pretty much mandatory. You need to rely on it if you are focused on growth for your business, otherwise, things will end up not being as good as you imagine. That’s why you always need to think about...

As Canada’s largest city, Toronto, Ontario is a hotspot for travelers and urban dwellers alike. At the same time, bustling lifestyles and trendy amenities that attract many people to the city’s core comes with its downfalls. For instance, with Toronto rents at an all-time high, more people, especially millennials,...

Effective marketing is the reason for the existence of many businesses. Do you agree to this assertion? Well, you may have a different point of view but the reality is, marketing is so important to all businesses. Let us begin by defining it. Marketing is defined as a process...

No business is perfect, and even if you try to run a business with good products or services and offer great customer service, you’re bound to get a low one-star rating on Google Reviews, Yelp, TripAdvisor, or any other app that offers customer reviews to online users. What most business...

The purpose of any website is to create viewer engagement which means that viewers should find the website interesting enough in both design and content. Websites that are uninteresting to viewers would fail to keep them engaged, and this weakens the prospects of the business. If users need to...

Optimization helps you to generate leads to your website. It is not easy to generate traffic and leads by clicking the home button. Designers and markers have to follow a strategic approach. Social media sites can be a major source of traffic for your business website. Social media directs...