The Importance of Presentation in Retail Business

presentation in retail

With online shopping now a popular method of purchasing everything from food through to clothes and beyond, physical shops have been in decline for some years, with over 2800 stores closing the first half of 2019 alone. Despite this, there remain many benefits to having a physical high street presence, and for those businesses that work hard to promote their products running a retail store can be profitable.

One of the most important factors in the success or failure of a shop is its layout and presentation. Retail customers want to see well-laid-out spaces where they can easily access the products they want. Cluttered, confusing environments only lead to frustration and drive consumers online.

For those businesses that want to succeed in the retail business and run a profitable physical store, here are some of the ways you can present your wares in an enticing way that brings customers coming back for more.

Position Plays Its Part

The position that your products occupy has an effect on the way consumers view them and could help you to sell more of certain stock. Use specific areas to push your products, for example by having a central island in your store which will draw customers in. When you design the layout of your shop, think long and hard about the way consumers will view it and how they will progress through your space so that you can position your products accordingly.

Keep Your Store Clean

A dirty shop will put customers off and could be a potential health hazard, so it’s important that you clean your space regularly. It’s not just the large surface areas, like floors and windows, that need attention, but also crevices and unobvious places such as the tops of shelves and underneath tables, as dirt can build-up in these areas. Cleaning retail premises, particularly larger ones, can be arduous and time-consuming, so work with a specialist retail cleaning company to save you time and keep your space clean and presentable.

Show Your Products in Best Light

Lighting plays an important role in the customer experience in retail settings. So, it’s crucial that you use lighting products that will compliment your products and draw customers to explore further into your store. Strike a balance, so that your space is neither too dim nor too bright and provides customers with just the right environment for them to find everything they need.

Consider Your Customers

When laying out your store, you need to think about more than just selling to your clients, but also how they are going to be able to access your products and view them. For example, if you sell clothes then customers will want to be able to access mirrors. They will also want to be able to view the entirety of each item, rather than just a section. As such, you should store most of your stock on hangers, rather than folded up. Create a retail space that is designed with customers in mind so that they are able to enjoy their shopping experience.